International Crane Foundation Social Media Awareness Campaign

The International Crane Foundation is a nonprofit dedicated to the conservation of cranes and their habitats. Founded in 1973 and based in Baraboo, WI they continue to lead effective conservation efforts. The goal with this project was to raise awareness on endangered crane species through social media posts while utilizing graphs and statistics in an interesting approachable way. I used soft colors and striking nature photography to convey the gentle beauty of these creatures.